Prank Call a CEO

Not that I recommend doing it but a Prankster by the name of Joe Herrick has been doing just that. Joe posing as a known analyst from a respectable firm makes has made his way onto companies ranging from Pepsi Co. to Rubbermaid quarter-end fiscal earnings report conference call. Joe then proceeds to ask a question and inserts industry buzz-words in, like synergy, lean Six Sigma, to give it credibility. The unknowing CEOs and CFOs attempt to answer his ludicrous questions and the follow questions that have followed. Below are my two favorite questions:

Posed to Mark Ketchum, Rubbermaid’s CEO:


...regarding your operational improvement initiatives for 2008, what are
going to be your top initiatives regarding lean, mean manufacturing, keeping in the Six Sigma? What effects do you see
benefiting the bottom line?

Posed to Leo Kiely III, Molson Coors CEO:


Can you provide some more color as to what you are doing for your supply
chain initiatives to reduce manufacturing costs per hectoliter, as you
originally promised 150 in synergy or savings to decrease working
capital?


You can read the rest of the questions here at wallstreetjournal.com.

There also is a nice write-up on this serial prankster which also is at wallstreetjournal.com.

Update: You can listen to some snipets of one of the encounters on the WSJ's website, click here and scroll down it's midway down the page where the picture of the phone is. Pretty funny to hear the Executives try to respond.

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